Studies have shown that jurors best assimilate information when they're given a strong thematic framework within which to organize the facts of the case and put them into context accordingly.
A juror's brain wants to categorize incoming information, and unless he has themes or "buckets" to help him classify and structure the information, he may well tune out until he gets the point.
In recent years, researchers have pointed to the power of stories as central to enhancing the learning process. The story thus provides the framework in which to categorize information logically, to place the information in the context of life experience and to facilitate the recall of large volumes of information. Because a well-structured story is logically organized, the jury is more likely to stay engaged in the presentation.
With backgrounds in psychology and law, we bring a depth of experience to formulating themes that resonate with juries. We simplify complex litigation by segmenting, organizing and framing the facts into logical categories that increase the jury's understanding of your case and help them to represent your argument in deliberations.
